FLEXIT offers by-the-minute gym access, without any need for membership. This is an incredible opportunity for users to go to whatever gym they want to and only pay for the time they are there. Existing users of FLEXIT love the app and prove to be extremely loyal, however first time downloaders are being lost. How can we help FLEXIT keep more of those first time users engaged, ensure they stay with the app long enough to try it, and fall in love?
Key Insights
By interviewing FLEXIT’s target users and testing them on the existing app, we discovered that users have 3 main expectations from a gym app.
Value: Users need an app that communicates its value to them.
Trust: Users want to trust an app when sharing personal information.
Simplicity: Users need an app that is easy to learn and navigate.
We used these 3 insights as our main focus for making the onboarding process worthwhile, trustworthy, and seamless.
Team Members
Barry Smyth Bengisu Halezeroglu Caitlin Chen Shreya Perti
